Golf Course Advertising

GOLF ATTRACTS DECISION-MAKERS
Why golf? Golf tends to attract affluent players. Decision makers. People and businesses who can afford the finer things in life. Birdie Media has developed a powerful and effective advertising program to target those demographics using an unprecedented delivery system capable of delivering 4 hours of quiet focused messaging to each golfer. Thirty-six (36) seconds – that’s the average pace of play per golfer, per stroke. In a four hour round of golf, a large percentage of the time is NOT spent on golfing at all. This time is spent interacting with friends, evaluating the ever-changing terrain and absorbing the quietness of the beautiful outdoors.

Golf offers a relaxed and focused atmosphere – a serene picturesque environment perfect for targeting customers for precise focused messaging. Golf clubs offer their guests the opportunity to play on the finest playing surfaces, experience incredible guest service, enjoy unmatched amenities and take pleasure in exquisite dining. We offer advertisers the opportunity to deliver their message to this highly sought after demographic at various public and semi-private golf clubs throughout the U.S. & Canada.

Every month, there are a handful of large corporate and charity golf events involving hundreds of volunteers & participants. These events attract tournament sponsors spending thousands to promote their businesses even though their signage is only visible for a single event. Birdie Media offers a variety of golf course advertising plans with both short and long term commitments to accommodate almost every budget. Birdie’s effective golf course advertising programs targets thousands of everyday golfers, provide additional visibility during monthly tournaments and deliver repeated messaging exposure generating long-term cognitive recognition. Take a look at our five (5) most popular advertising programs below or contact Birdie Media today to discuss availability, pricing, commitment and program details — 1.800.218.1205 or info@BirdieMedia.golf.

TARGET THE AFFLUENT GOLF DEMOGRAPHIC
Feature your business logo superimposed over a fairway at a nearby golf course. Additionally, your logo and information will be prominently featured on the closing slide of your sponsored hole. This video is marketed on the golf club’s website, through their social marketing channels and golf cart GPS units (if equipped) so your brand is viewed by tens of thousands annually.

PROGRAM OVERVIEW

  • Promote your business to the affluent golfer demographic
  • Receive a complimentary foursome of golf
  • Business logo featured on golf club’s website
  • Business logo featured on golf cart GPS units
  • Increase brand awareness in your local community
  • Discounted advertising rate for a limited time
  • Artwork Design Fees Included
  • Installation Included
  • Shot in High-Definition 4K Video
  • Professional Hole-by-Hole Narration
  • Closing Slide Featuring your Business Information
  • Name: Birdie Golf Flyovers™
  • Placement: Fairway / Closing Slide
  • Quantity: 1-18 Hole(s) Sponsorship
  • Commitment: 24 Months
  • Cost: Call for Pricing (800) 218-1205

GOLF CART FRAME SIGNAGE
Feature your brand where it is practically impossible to miss – on the golf carts’ steering column. Our innovative golf cart ads travel with the golfer to every hole and convey their message throughout the entire event for 4+ hours! Caddie Cuffs™ offer an effective advertising opportunity due to their attractive quality, glaring location and powerful impact. This attention-grabbing advertising program precisely targets key demographics using an attractive delivery system that will not disrupt the peaceful surroundings.

WHY IT WORKS
During a four hour golf round, very little time is spent on golf shots. In fact, over 75% of the time is NOT spent on golfing at all. This time is spent interacting with friends, evaluating the ever-changing terrain and absorbing the quietness of the beautiful outdoors.

The patented Caddie Cuff™ ads offer a unique method to place your idea in front of your target audience for 4 hours at a time! Golf offers a relaxed and focused atmosphere – a serene picturesque environment perfect for targeting people for precise focused messaging. Our dye-sublimation printing process allows you to utilize the most eye-catching photographic artwork available visible from all angles. Caddie Cuffs™ – Conspicuous and Unforgettable.

PROGRAM OVERVIEW

  • Birdie Caddie Cuffs™
  • Reputable, High-traffic Golf Clubs
  • Unparalleled Advertisement Visibility (4+ hours)
  • Dye-sublimated Printing Process
  • Eye-catching, Photographic Artwork (no limitations)
  • Artwork Design Fees Included
  • Installation & Maintenance Fees Included
  • High-quality, 3mm Neoprene Material
  • Weather-resistant Ads (rain, wind, sun/heat)
  • Tear & Fade Resistant
  • Name: Birdie Caddie Cuffs™
  • Placement: Golf Cart Steering Column
  • Quantity: Varies / All Available Club Carts
  • Commitment: 3 Month Minimum
  • Cost: Call for Pricing (800) 218-1205

DRIVING RANGE SHOWCASE FLAGS
Feature your brand on 4 extra large feather flags (14 ft.) staked evenly across the driving range at a selected participating golf club.Two feather flags are branded with various golf club offers with the top 25% dedicated to your business logo and contact information. The remaining two flags are reversed offering advertiser 75% to showcase a program of their choice with top the 25% dedicated to the golf club logo.

WHY IT WORKS
Golfers frequent the driving range throughout the day whether they are playing a round of golf, practicing their swing or taking lessons from the club’s pro. Your brand messaging will surely be seen by everyone within a hundred yards from the range.

There are a handful of large corporate and charity golf events that are played on our courses per month. When these events take place, 100’s of participants and volunteers flood our courses and tournament sponsors pay tens of thousands of dollars for their brand to be noticed at these events. There is no doubt that your messaging featured on these extra large flags will make a statement to all the people participating in these golf events!

PROGRAM OVERVIEW

  • 4 XL Feather Flags Staked Evenly Across Driving Range
  • Reputable, High-traffic Golf Courses
  • Unparalleled Advertisement Visibility (12+ hours)
  • Eye-catching, Photographic Artwork (no limitations)
  • Artwork Design Fees Included
  • Installation & Maintenance Fees Included
  • High-quality Polyester Fabric
  • Weather-resistant Material (rain, wind, sun/heat)
  • Name: Birdie Feather Flyers™
  • Placement: Practice Range
  • Quantity: 4 XL Feather Flags
  • Commitment: 2 Month Minimum
  • Cost: Call for Pricing (800) 218-1205

GOLF CART BANNER SIGNAGE
Birdie Media offers unique golf cart banners that sponsors love and are willing to pay for! No other product on the market gives your sponsor greater visibility or ROI for the duration of your golf event. Generate maximum sponsor impressions using our patent pending Birdie Banners™. Visible to all players these colorful banners travel with the golfer to every hole and convey their message throughout the entire event for 4+ hours! Constructed of high-quality, 3mm neoprene that stretches to snugly fit a golf cart’s support frame with absolutely no hardware necessary for attachment.

PROGRAM OVERVIEW

  • Birdie Banners Placed on Golf Carts
  • Reputable, High-traffic Golf Courses
  • Unparalleled Advertisement Visibility (4+ hours)
  • Dye-sublimated Printing Process
  • Eye-catching, Photographic Artwork (no limitations)
  • Artwork Design Fees Included
  • Installation & Maintenance Fees Included
  • High-quality, 3mm Neoprene Material
  • Weather-resistant Banners (rain, wind, sun/heat)
  • Tear & Fade Resistant
  • Name: Birdie Banners™
  • Placement: Rear Support Poles
  • Quantity: Varies / All Available Club Carts
  • Commitment: 3 Month Minimum
  • Cost: Call for Pricing (800) 218-1205

GOLF CUP DISK SIGNAGE
Our Birdie Sinkers™ provide a highly efficient and unique environment to reach your target demographic that is unforgettable to everyone that plays our course. Your message will appear inside all 18 cups located on the golf course. Until now, there were very few opportunities that exist for advertisers to generate so many repetitive, focused impressions to this highly sought after demographic. Players will be exposed to your brand in excess of 50 times per round, per golfer.

WHY IT WORKS
Players are sure to spot your message using our unique form of golf cup advertising – Birdie Sinkers. Hole after hole your audience is exposed to your brand when they remove and replace the flag, walk by the hole, line up a putt, or remove their ball after sinking their putt.

Place your brand at the ultimate point of golfing gratification – the bottom of the cup. Advertisers love this subtle but powerful method of advertising and golfers find them memorable long after their round of golf concludes.

PROGRAM OVERVIEW

  • Birdie Sinkers Placed in 18 Green Cups
  • Reputable, High-traffic Golf Courses
  • Patented Golf Cup Advertising System
  • Eye-catching, Photographic Artwork (no limitations)
  • Artwork Design Fees Included
  • High-quality Replacement Cup
  • Weather-resistant (rain, wind, sun/heat)
  • Fade Resistant
  • Name: Birdie Sinkers™
  • Placement: Golf Cup
  • Quantity: 18 Golf Cups
  • Commitment: 3 Month Minimum
  • Cost: Call for Pricing (800) 218-1205

GOLF ROUNDS CORPORATE CEO's & C-LEVEL EXECUTIVES AVERAGE ON AN ANNUAL BASIS

Golf Rounds

BILLION DOLLAR WORLDWIDE ECONOMIC IMPACT GENERATED BY THE GOLF INDUSTRY

Golf's Economic Impact Per Year

MILLION UNITED STATES CITIZENS REGULARLY PLAY GOLF AND PURCHASE GOLF EQUIPMENT

Golf Players

BIRDIE MEDIA GOLF PROMOTIONS
Birdie Media is the premier organization that allows advertisers to make the connection between product and consumer. Every day, savvy advertisers have the opportunity to bring advertising campaigns to consumers in a powerful, direct and effective way. And there is no more powerful, direct and effective way than our Birdie Monthly Advertising Program. No other program can offer their audience a premium 4-hour window of immersive advertising!

Your marketing team can provide us with your advertisement artwork or you may utilize Birdie Media’s graphic design services. We offer 2, 3 and 4 month advertising programs for each of our four exclusive golf course advertising products. Today there are more choices than ever to advertise your brand. Where you spend your dollars can have a huge impact on your company and it will play a large role in you emerging as an industry leader. If already a leader, it will help solidify your position to ensure that you stay ahead of the competition.

Birdie Media brings you a new way to deliver your message to your targeted demographic when they are relaxed and ready to receive your message.

CALL FOR PRICING & DETAILS – 800.218.1205
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WHO IS A TYPICAL GOLFER?

  • Over 31 million golfers in the USA alone
  • 23 million are male – 77%
  • 6.5 million are female – 23%
  • 68% married
  • Average age – 46
  • Average household Income – $95k
  • 26% household income exceeding $125k
  • Average net worth – $786k
  • 77% attended and/or graduated college
  • 50% employed in a white collar occupation
  • 83% own mutual funds/stocks
  • 86% have life insurance
  • 68% own their primary residence
  • 18% own two or more homes
  • 60% purchased vehicle within the previous year
  • 83% planning vacation travel during the next year
  • 86% play at public courses
  • 65% play golf 20+ times annually
  • 45% attend spectator sporting events
  • 77% consumed alcohol in last 30 days
  • 48% stay active and have a gym membership
  • $17B spent annually on equipment/participation

GOLFER PURCHASE PLANS

  • Golf Equipment 53%
  • Automobile Purchase/Lease 47%
  • Financial Planning 40%
  • Banking 59%
  • Computer Hardware/Software 46%
  • Continuing Education/Training 46%
  • Travel and/or Vacation 83%
  • Furniture and/or Home Furnishings 33%
  • New and/or Additional Telephone 35%
  • Legal/Consulting Services 37%
  • Health/Auto/Life Insurance 45%
  • Office Equipment 48%
  • Jewelry and/or Watches 28%
  • Health Club or Gym Membership 32%

GOLFER TRAVEL PLANS

  • Took a domestic flight or business trip 80%
  • Went on vacation at least once 83%
  • Plan to play golf while on vacation 80%
  • Plan their vacations around golf courses or resorts 40%
  • Rented a car 63%

GOLFER VEHICLE SPENDING

  • Spent $30,000+ on their last vehicle purchase 56%
  • Spent $40,000+ on their last vehicle purchase 28%
  • Own/lease 3 or more vehicles 32%
  • Will purchase a new vehicle in the next 12 months 47%

GOLFER DINER HABITS

  • Dine out once or more per week 73%
  • Eat at fine dining restaurants 57%
  • Spend $3,000 or more annually dining out 32%