MOST EFFECTIVE GOLF EVENT SIGNAGE

Average Time a Sponsored Sign is Potentially Visible During a Golf Tournament

There are many factors to consider when determining which types of sponsorship signage will give a sponsor the most “bang for your buck”. Signage comes in many shapes, colors and sizes and placement is critical for yielding the best results. Take your average tee sign displayed at nearly every amateur golf event. Most represent sponsorship for one hole so each group of golfers sees that message for an average of five minutes. That includes pulling up to the tee box and waiting for the group to tee off.

Tee signs are very common and while they serve a specific purpose there are other types of sponsorship signage like the Birdie Sinker that is only visible for a short time but it makes a big impact. Why – because golfers aren’t accustomed to seeing new things like an advertisement in the bottom of the cup. It grabs attention and causes golfers to focus and study it for a brief time. Since this is a fresh way to advertise it sticks in a golfers mind and they are more likely to remember it long after the tournament has ended.

At a glance the data below provides useful information as to which types of tournament signage is most effective taking the “wow” factor into account. Advertising methods that are unique or provocative will always be more memorable than the status quo. So while duration and placement are most important for making an impression — fresh and clever advertising methods follow closely. Our Birdie Banners and Birdie Caddie Cuffs trump all other tournament advertising products because they are eye-catching, memorable, exclusive and provide the longest amount of time to promote a business, service or product. They are visible to all registering players, travel with the golfer to every hole and convey their message throughout the entire tournament for 4+ hours!

When organizing a tournament costs are always a factor and Birdie Media offers a large variety of signage options to fit your budget. The data provided below will assist you in selecting products that offer sponsors the greatest return on investment.

COURSE SIGNAGE


WOW! FACTOR

  • Birdie Banners 97%
  • Birdie Sinkers 88%
  • Birdie Caddie Cuffs 95%

EXPOSURE

WOW! FACTOR

  • Birdie Rangers 42%
  • Cart Path Decals 79%

EXPOSURE

TEE BOX SIGNAGE


WOW! FACTOR

  • Tee Box Signs 38%
  • Birdie Cubes 43%
  • Longest Putt Challenge 26%

EXPOSURE

WOW! FACTOR

  • Closest to the Pin Challenge 34%
  • Long Drive Tee Sign 61%
  • Long Drive Fairway Target 54%

EXPOSURE

EVENT SIGNAGE


WOW! FACTOR

  • Welcome Banners 78%
  • Retractable Banner 63%
  • Teardrop & Feather Flags 82%

EXPOSURE

WOW! FACTOR

  • Registration Table Throws 57%
  • Registration Tent Canopy 90%
  • Drink Tickets 32%

EXPOSURE

*Exposure value equals potential time (in minutes) sponsor is visible to golfers during a typical four hour tournament.